Will Kenny

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7 Reasons NOT
to hire me

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Best Training Practices
Will Kenny
3927 York Ave N
Robbinsdale, MN 55422
612-978-3050

7 Reasons NOT to Hire Me

if we're not a good fit, let's save ourselves
some time and trouble by figuring that out up front!

I've worked with a wide variety of clients -- different industries, different needs, different styles -- and many of them have been happy enough with the working relationship to turn to me again and again, over five, ten, twenty years and more.

But I'm willing to admit I don't suit everyone. You may not want to hire me if you fall into one of the following categories:

#1: You have an unlimited budget for training and communication projects.

I have to be honest with you -- there are a lot of consultants out there who seem to be able to spend their client's money faster than I can. If you're in a position to just fling tons of money at your problems in the hope that something works, you may come to find my questions about priorities, about applying communication and training resources to get the best return on your investment, annoying.

#2: Checking off "to-do" items is more important in your organization than producing lasting change.

Some managers, in some companies, routinely send their subordinates to various courses because it "looks good" for them to have X hours of continuing education or additional training each year. The most important thing is to "get your ticket punched", not to learn to work in different ways. I want to deliver resources that help you change employee behavior, to spread best practices so that everyone is more successful. If real change is not among your objectives for your training or communication tools, there's no reason to pay for my services to develop quality resources. Anything will do, as long as it fills the time.

#3: You have no sense of humor.

Don't get me wrong, I take my work, and your work, very seriously. But that doesn't mean we have to be serious, or downright grim, the whole time we're working together. Many of my clients have established very long-term relationships with me because I do good work, and because they enjoy working with me. If you require a little more angst in your projects, I may not be your best choice.

#4: It isn't really a training or communication problem you're trying to solve.

In other words, existing policies, turf wars, current management practices, or incentives and disincentives now in place will undo any change that might come from even the best training program. You have management, structural, process, or resource issues that will reliably thwart your efforts to instill best practices among members of the team. Sometimes companies deliver training that simply isn't going to stick because the rest of the business forces people back into their old habits. When employees leave the seminar room, or log out of the on-line course, or close the book on their self-study materials, they head back to a work environment that won't give their newly acquired skills and knowledge any support or reinforcement. If that's the case, you can certainly pay me to develop quality communications for you, but you probably should use the money for something else.

#5: You don't believe an outsider could ever understand your needs.

Strange to say, one of the best things I offer my clients is my ignorance: ignorance of the way things have always been done, for instance, or ignorance of some of the assumptions you may be making, assumptions your employees, prospects, and customers can't follow. Even after I've worked with a client for many years, I try to keep my outsider's perspective. First, clients find me a remarkably quick study: new clients have repeatedly commented on how quickly I've picked up both the spoken and unspoken elements of their key messages. Second, sometimes your communications are less effective because no one asks the basic questions, like, "Why do you do things that way?" If you are so experienced and knowledgeable that you can't see what new employees, or potential customers, don't know, an outside perspective can be a great help to you.

#6: The lowest bid for the quickest product is all that you can get approved.

As I mentioned, I'm not the most expensive consultant you can hire, but I'm certainly not the cheapest, either. One reason I charge more per hour than some people is because I deliver more, for that hour, than most people. But the real issue here is what your company needs, what desired change is driving your decision to develop or enhance your training tools, or to try new communication routes, and what investment is appropriate. I work fast, for entirely reasonable fees, but I expect us to apply time and resources to make sure that the desired outcome is clear, and that the best possible paths to that outcome are discovered, designed, and developed. And the bigger the problem, or the greater the impact of the desired change on your future success, the firmer my expectation that we'll do it right.

#7: Your company or organization never changes the way you do things.

Employees already flawlessly execute best practices that reflect key strategies from management. The competitive environment never changes, and you never introduce new products or services. There are no challenges to your unlimited success, and there are no opportunities that you have not already exploited for the best possible outcome.

If none of those shoes fit . . .

. . . I can help you increase the impact of the knowledge, skills, motivation, and vision of your employees and team members, whether you are striving for a competitive advantage in your market, or creating better outcomes for a community you serve.

© 2007 Best Training Practices -- Will Kenny

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